Overall aims
The Media, Visual and Social Communication program aims to equip graduates with the skills and knowledge necessary for a smooth transition into the workforce, tailored to employer needs and workplace dynamics. The curriculum's broad scope includes a blend of communication, media, and design subjects, structured to foster comprehensive professional growth in these interconnected fields:
- Communicative Competence Development:
- Specialized English Usage: Prepares for international work environments.
- Rhetoric and Persuasion: Builds persuasive communication skills.
- Communication Theory: Offers foundational understanding for various social interactions.
- Verbal & Non-Verbal Skills: Improves readiness for diverse workplaces.
- ICT Proficiency: Ensures fluency in modern digital communication tools.
- Social Psychology & Linguistics: Enhances understanding of human behavior and language.
- Media Skills Enhancement:
- Digital Media Literacy: Introduces various digital media types.
- Marketing & Advertising: Readies for marketing and promotional campaign work.
- Social Media Impact Analysis: Explores cultural impacts of social media.
- Digital Content Creation Principles: Discusses fundamental concepts.
- Media Ethics & Copyright: Emphasizes responsible media practices.
- Design Skills Development:
- Graphic Design & Multimedia: Merges theory with practical application.
- Professional Content Workshops: Prepares for professional content creation.
- Practical Skills Cultivation:
- Project Management: Teaches management across disciplines and professional contexts.
- Advanced Writing Workshops: Refines language use for idea presentation.
- Capstone Diploma Project: Integrates and applies three years of course learning.
This program is meticulously designed to create well-rounded professionals capable of navigating and contributing to the dynamic sectors of communication, media, and design.